Mountain Dew pulls 'racist' ad
Updated On: May 05 2013 06:24:46 AM CDT
A Mountain Dew commercial is pulled following numerous complaints that it's too violent against women and promotes racial stereotypes.
One critic called it "arguably the most racist commercial in history."
The ad is part of a series developed by rapper Tyler, The Creator, and depicts a battered white woman on crutches being urged to identify a suspect out of a lineup of black men, The Associated Press reported.
A goat is included in the lineup and makes threatening comments to the woman, such as "I’mma get outta here and I’mma do you up."
She eventually screams and runs away, shouting "I can't do this, no no no!"
PepsiCo Inc. said it understood how the ad could be seen as offensive, and has taken it offline.
"We apologize for this video and take full responsibility," PepsiCo said in a statement. "We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well."
Distributed by Internet Broadcasting. This material may not be published, broadcast, rewritten or redistributed.
Columbia police respond to two armed robberies
Missouri AG asking Columbia Party Bus customers to file formal complaints
Columbia Party Bus customers say they've been ripped off
Mizzou icon John Kadlec dies
Columbia man sentenced for child pornography
House leaders investigate state AG Chris Koster
Convicted Jefferson City killer sentenced to life in prison
Meat processing can resume at Missouri business